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ESPRIT Flagship Store – Frankfurt, Germany


The result of a merging of modern architecture, state of the art design, and innovative lighting technology, ESPRIT’s flagship store in Frankfurt is the epitome of high expectations and industry-changing standards. To achieve an intriguing storefront and attract guests, Traxon’s ultra bright and fully customizable Dot XL-6 RGB was installed on the flagship location’s exterior. Arranged behind a special glass diffusion material, each individually-addressable Dot is given a blurred effect. inside the store, a series of Dot XL-3 RGB are arranged above the escalator, behind the same blurring diffusion. Suitable for daylight viewing, Dot XL boldly displays low resolution graphic animations, furthering ESPRIT’s colorful and cutting-edge branding by transforming the building’s façade into a large LED palette.

Category : Retail   Light Designer : -
Client : Esprit   Architect : Lightlife
Location : Frankfurt, Germany   Designer : -
Date : 2010-10-01   Installer : Lightlife, Ben Hur
 Location on map 
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